Along with the development of the times and technology, business promotion can be done wherever and whenever. This makes it easy for business people to be able to find customers and sell the products they produce. Promoting business through print media and direct communication with customers may be a classic way, even though it is also effective for the business promotion process. However, let’s look again at one of the promotional media that has been in great demand until now, namely interactive videos. This video advertisement can help us in promoting business with more and wider market areas. Business people don’t need to make their own videos. They usually use professional video making services. A video production is one of the service providers who is experienced in making videos, including promotional videos.
The reason entrepreneurs use video as a promotional media is a technological device that has developed. development of these devices that support the development of business promotion efforts. Using a video to do storytelling with customers is one example. Not only from television, we get information about a product or service offered, but devices that already have an internet connection are also able to carry whatever information we need.
Then promotional videos are able to reach different audiences. The development of the device certainly has an influence on the number and type of audience. The more technology develops, the more users or audiences will expand. This is a very good opportunity for businesses to promote their business through the videos they make. Videos can be in the form of an explanation of their product or service, their customer testimonials, and the storytelling of the business owner itself. From the uploaded video, it will also have to have an interaction between the audience and the businessman himself. It is this interaction that makes the video feel more alive than just displaying and not giving an impression.